February 4, 2004

Media Lab | Power Images created an online Marketing Document Center for Interim HealthCare, a temporary health care provider with over 300 franchises in the U.S. Power Images programmed and built a print ordering system to supply printed material to those individual franchises. Power Images also prints the customized marketing material “on demand” and ships the orders directly to the franchises.

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On signing in, the user is presented easy options.

Interim HealthCare wanted a print ordering system for their franchisees that accomplished three goals. First, that all franchisees would have access to a wide variety of corporate approved marketing pieces. Second, that the individual franchises would have the ability to customize the pieces with their own addresses and marketing copy. And third, the system would be closed looped. Items could be ordered on line with a minimum of effort and the franchisee would receive finished printed pieces in a timely manner directly from Media Lab | Power Images.

The Media Lab | Power Images programming team developed a sophisticated online ordering system that allows customization through simple fill-in forms. Media Lab | Power Images calls the software PowerDocs. PowerDocs creates PDF files on the fly so the customer can see a screen representation of their order immediately. The order is them submitted over the Internet printing and fulfillment.

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The user selects a document to be produced and customizes it to thier liking.

The system produces a wide variety of print material including business cards, letterheads and envelopes personalized to the individual franchise. In addition, the system supports marketing material such as brochures, postcards, sales sheets, posters, paycheck stuffers and door hangers. Materials are updated on a regular basis to keep the site fresh and valuable to franchisees.

PowerDocs creates a PDF sample for review, then the user can send the order for printing.

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Media Lab | Power Images printing and fulfillment departments complete the solution. Orders are expertly printed in house and shipped directly to the franchises without any work on the part of corporate Interim.

• Franchises have a wide variety of effective marketing pieces available to them that have increased sales for the franchises and Interim HealthCare.
• Interim has dramatically reduced the time spent fulfilling franchise marketing and printing requests.
• Franchises are able to purchase custom printed material in low quantities at a fraction of the cost of ordering on their own locally.

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