Reality has been the problem. While 1 to 1 marketing has been possible, it's never been easy or cost effective to combine different elements of complex databases, flexible document designs, and commercial print prouction. Digital printing was slow, expensive and limited. All too often the results were not cost effective.

Today, the information revolution is generating information-rich customer databases. Digital printing is now affordable, fast and effective. New technology allows you to cost effectively send multiple versions of the same project or mailing that are targeted to the selected demographics of each individual recipient. Put them together and you have the potential for creating end-to-end, fully personalized marketing campaigns that provide relevant and targeted content to the individual, en masse - and consequently the potential for unparalled recipient response rates. Add to that the capability to concurrently execute integrated, "Cross Media", campaigns in print, web, e-mail and wireless - it's a marketer's dream come true.

Imagine... A direct mail campaign using personalized images in order to show your recipient's name burned into wood, or etched onto glass...
A car brochure, with a car image that has a reflection off of the car's window that also shows a hometown landmark image personalized to each customer's address...
A Web application where shoppers can preview their own personalized picture wrapped around a coffee mug or preview their corporate logo placed on a notepad, before placing a print order online.
Imagination is the only limit to personalzation! AND ALL IN THE SAME PRINT RUN AT A COST NOT MUCH MORE THAN A STANDARD PRINT JOB.

Photoshop effects show artwork for true Variable Data with art.

Measure online response to printed mailers to optimize successive campaigns. With the Web Response tracking log, the personalized effect system is fully "trackable" i.e.; who responded, when they responded and how often they come back. The log can be exported for market analysis such as: who is responding more - male or female, gold or platinum members, FLA or GA customers, family vs singles, etc. Now that's real ROI!

EXAMPLE: Print personalized direct-mail postcards that include a call-to-action to respond to a promotion with personalized URLs;
Send a follow up print campaign to the qualified population that responds to the Web; then send personalized e-mails with a PDF attachment that compliments the printed campaign.